(from left to right): Dr. Bernd Hense, Prof. Dr. Dirk Pesch, Joachim Kroll (retired), Prof. Dr. Peter Fromm, Prof. Dr. Axel Sikora. Not on the Photo: Prof. Dr. Ansgar Meroth and Caspar Grote. The steering board is the strategic think tank behind the embedded world Conference. Currently five senior engineers with excellent scientific and business records, with open minds and lots of ideas, shape the future direction of the embedded world Conference. The photo was taken at University College Cork, the home of George Boole, who lived too early to be member of our steering board.