The steering board is the strategic think tank behind the embedded world Conference. Currently five senior engineers with excellent scientific and business records, with open minds and lots of ideas, shape the future direction of the embedded world Conference. Dr. Bernd Hense, Prof. Dr. Dirk Pesch, Joachim Kroll, Prof. Dr. Peter Fromm, Prof. Dr. Axel Sikora (chairman) at their Steering Board meeting at University College Cork, the home university of George Boole.